The launch portfolio of 16 different SKUs includes single and multi-dose infused sodas, as well as syrup and gummies offered in four of the most popular Jones Soda flavors.
The Mary Jones cannabis product portfolio will leverage 25 years of a mass market-established equity across brand, beverage, flavors and fans.
Initially launching in California, the portfolio fills a gap that exists in the market between micro-dose, health claim-driven brands and high-potency terpene flavor profile brands by offering both new and experienced users a welcome alternative for cannabis moments and social occasions. The first Mary Jones products include:
- A 10 mg cannabis-infused soda sold in single-dose 12-oz. bottles with a four-pack carrier, ideal for social occasions and sharing
- A 100 mg cannabis-infused soda packaged in a 16-oz. 10-serving can so consumers can control their intake
- A 1,000 mg syrup cannabis tincture designed for mixing with other drinks, using as a food topping or taking in small oral doses, initially available in a 4-oz. bottle
- 5 mg cannabis-infused gummies shaped like miniature Jones soda bottles, sold in 20-ct. packages with a mini four-pack carrier build-it-yourself option
All products are available in Jones’ fan-favorite Root Beer, Berry Lemonade, Green Apple and Orange Cream flavors, with a rotating selection of seasonal and limited-edition flavors planned for future release. The Jones flavor science team designed each of these products to perfectly recreate Jones’ popular mainline soda flavors.
“The Mary Jones brand is a game changer because, unlike every other company in the space, we bring an iconic brand with an equity that eclipses any current cannabis brand in the market, passionate fans who love our signature flavors, and a 25-year history of having fun with consumers by putting our fans’ photos on our labels, their quotes under our bottle caps and being available in record shops as often as the grocery store,” said Bohb Blair, chief brand officer, Mary Jones Cannabis Inc. “This is real earned credibility you can’t fabricate. With all of these advantages, our irreverent personality and putting a cannabis twist on our brand traditions, we believe we are uniquely positioned to dominate the category.”
The California launch marks the first step in a planned multi-phase rollout that will include additional product formats, a suite of accessories, and expansion into all legal adult-use states.
“Scaling a cannabis business is typically difficult because of the unique operational challenges working within a state-by-state and strict regulatory environment,” said Mark Murray, president and CEO of Jones Soda Co. “We have leveraged our indie soda expertise to come to market with scalable models for our proprietary flavors, THC emulsion and packaging that will enable us to extend our Mary Jones footprint to any market with consistent quality and brand integrity. We have been putting all of these pieces in place since we announced our intention to establish a cannabis division last July, and we fully expect the brand to deliver solid strategic growth for the company.”