Elixinol has launched two new CBD products focused on supporting sleep.
Elixinol's Sleep Rapid Rest Liposome and Sleep Gummies are melatonin-free options for consumers to support optimal sleep. Both products include cannabinol (CBN), marking a first for the brand to include a minor cannabinoid in its product formulations.
The new products also coincide with the brand's “2022 & You” wellness campaign, encouraging consumers to turn their focus inward in the new year and prioritize their wellbeing.
"Sleep continues to be a top product attribute consumers look for in CBD products," said Rob Hasselman, president of the Americas - Elixinol. "That said, it was important to us to expand the sleep category and bring innovative options to the market. These products are a testament to Elixinol's dedication to science and technology as the basis for product development."
Sleep Rapid Rest Liposome is a custom formulation of CBD, CBN, lemon balm and chamomile in a sweet vanilla bean flavor. Formulating the product as a liposome provides for an easier and more efficient absorption compared to other formats. Elixinol's microscopic liposome bubbles help users receive the full amount of CBD that might otherwise be lost in the digestive process.
Sleep Rapid Rest marks Elixinol's second liposomal CBD product, coming on the heels of its Everyday Rapid Reset liposome launch last summer. Sleep Rapid Rest is available in 300 mg of CBD with a suggested retail price of $59.99 and 1000 mg with a suggested retail price of $149.99
In addition to Sleep Rapid Rest, Elixinol has added a gummy to its sleep category. Featuring broad-spectrum hemp extract, each Sleep Gummy has 15 mg CBD and 2 mg CBN wrapped in a sweet blueberry flavor. The vegan gummies retail at $29.99 and expand Elixinol's THC Free collection, giving a new option to consumers who are looking to experience the benefits of CBD. Elixinol's THC Free line is tested by independent, third-party labs and tested to 0.01%.
"Elixinol has been, and continues to be, committed to delivering the best quality CBD products for people seeking effective wellness solutions," Hasselman said. "We are especially excited about these new innovations, particularly at a time when consumers are recognizing that a restful night of sleep is paramount to overall health and vitality."
The two new products join Elixinol's Sleep Good Night capsules in its sleep category. Featuring full-spectrum hemp extract and a small dose of melatonin, Good Night capsules are a convenient addition to any nighttime routine.