DEFY, a black-owned, woman-owned, veteran-owned performance wellness brand, has entered a distribution agreement with Southern Glazer’s Wine & Spirits for DEFY’s CBD beverage portfolio.
The agreement pairs DEFY’s CBD industry expertise and Southern Glazer’s established national distribution network to bring CBD beverages to retailers and consumers across the country.
“This agreement emphasizes Southern Glazer’s forward thinking CBD initiatives,” said DEFY CEO Megan Bushell. “We are proud to be partnering with such an industry giant as we spread the word about the advantages of CBD together.”
Utilizing patented technology to achieve optimal absorption and increased bioavailability, DEFY's recovery-enhancing performance hemp extract is exclusively sourced from crops grown using organic practices on licensed U.S. farms, traceable seed to sale, and always full-panel tested by accredited third-party labs. DEFY Recover is vegan, gluten-free, dairy-free, soy-free and made with natural flavors and sweeteners.
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