HighBridge Premium Cannabis has entered into a beverage production agreement with Great White Industries.
Located in Phoenix, Great White is a leader in the Arizona cannabis industry.
"Using their unique proprietary methods and techniques from around the world, Great White is the perfect HighBridge Premium partner," said Susanne MacMahon, spokesperson for HighBridge. "This partnership will allow us to deliver world class recreational cannabis-infused beverages throughout the state of Arizona."
HighBridge, headquartered in Orange County, California, currently has five production-ready THC-infused beverages. Great White will first produce the HighBridge Aphrodisiac Shot: HigherLove, targeted for production yet this month. The parties expect full distribution of the entire line of HighBridge products in the first quarter of 2022.
In addition to HigherLove, the beverages include:
- Alpine Rush and Halcyon Daze: Full-bodied "faux beer" beverages
- Re-Frsh: Handcrafted botanical seltzers, currently in two flavors
- The Happy Can: An energy drink designed for recreational use
HighBridge is also formulating a line of "mocktails" in unique flavors to be sold as HighBridge HighTales. These are expected to be ready for production in the second quarter of 2022.
All HighBridge THC-infused beverages have been developed and formulated in conjunction with its lab partner, Ocean Blue Innovations in Hermosa Beach, California.