Space Food Sticks are back with an out-of-this-world twist: THC.
The release of infused Space Food Sticks represents the first time a classic American brand has entered the recreational cannabis edible market.
Fifty years ago, Pillsbury created Space Food Sticks for Apollo 11 astronauts to be eaten with their helmets on. A commercial spin-off was billed as the world's first "astro-snack" and it became a lunchbox favorite, developing a cult following before disappearing from grocery store shelves in the 1970s.
The new iteration of Space Food Sticks is a joint venture between The Vivid Team of Denver and New York-based Retrofuture Products, which is dedicated to relaunching legacy brands in the emerging cannabis edibles market.
"I was looking to bring back an iconic snack from the space age and Space Food Sticks have a truly unique history,” says Eric Lefcowitz of Retrofuture Products. Previously Lefcowitz marketed a non-psychoactive version of the chewy treats before pivoting into the uncharted territory of cannabis branding.
"Very few brands in cannabis have established themselves as trustworthy," says Steffen Weck, co-president of the Vivid Team. "And we have a track record of being trustworthy with decades of experience developing mainstream CPGs, so we leapt at the chance to apply that to Space Food Sticks."
Now marketed as "the Original Buzz" and available at both recreational and medical dispensaries in Colorado, Space Food Sticks will soon be going nationwide in legal states.
"We are fielding calls from all over the country,” says Jessica Cristadoro, co-president of the Vivid Team. “That's a result of brand equity as well as a growing public interest in a healthier alternative in edibles and we provide that.”
Check out Cannabis Products Magazine’s full story on Space Food Sticks.