Organigram Holdings Inc., the parent company of Organigram Inc., has launched Monjour, the company’s new wellness brand offering CBD-forward products for consumers seeking convenient ways to incorporate cannabidiol (CBD) into their daily wellness routine.
Monjour’s first offerings include both vegan-friendly as well as sugar-free soft chews, both in assorted flavors. Organigram’s strategic approach to product development remains focused on the needs and preferences of Canadian consumers.
“At Organigram, we are committed to innovation, and keeping consumers at the heart of every product we launch,” says Organigram CEO Beena Goldenberg. “By paying close attention to how Canadians are thinking about and consuming CBD, we’ve been able to develop and deliver an exciting new line of products while taking advantage of a growing CBD edibles market, currently with limited competitive offerings.”
Market research suggests consumers are looking for affordable, dosage-controlled, and flavorful ways of consuming CBD. Monjour gummies are offered in both Berry Medley and Citrus Medley flavor options. Both vegan-friendly Monjour and sugar-free Monjour Bare varieties are available in 30-ct. packs with 20 mg CBD per piece, totaling 600 mg per bottle.
Monjour is the latest product line to be produced in Organigram’s recently acquired edibles and infusions facility in Winnipeg, Manitoba.
“Leveraging EIC’s highly-efficient production technology means we can produce high-quality, low-cost confectionery products,” Goldenberg says. “As a result, we can expand our edibles-based business, offer products at consumer-friendly prices, and continue to deliver value to our shareholders.”
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