Monarch Supply Company says it will make Society, the first cannabis-infused seltzer to originate in Missouri, available to medical cannabis patients statewide by early 2022.
Society's statewide distribution will follow November's limited St. Louis region rollout. Society is currently featured in a quarter of the medical dispensaries in the Greater St. Louis area.
The brand's seltzers are crafted from citrus and tropical ingredients, infused with 5 mg THC, are fast-acting and contain 15 calories. Society comes in a stylized, resealable 12-oz. can, with a consumer price of $7.
Society seltzers are initially available in three flavors: Cherry Blossom, featuring the sweetness of cherries, balanced by a fresh floral aroma; Blood Orange + Yuzu, a subtly sweet orange-flavored seltzer with the citrusy, tart flavor of Yuzu; and Ginger and Lime, featuring classic notes of ginger spiced with lime zest.
Monarch is based in St. Louis and is owned and operated by a local team with 70 years of combined experience in legacy beer leadership, craft brew brand building, and in cannabis business-building and dispensary experience.
"Our combined beer and cannabis experience gives our Society beverage portfolio an edge and an advantage," said Monarch COO Doug Mars. "Society Beverages is committed to fueling growth and transforming innovation in the category."
Prior to Monarch, Mars had a 26-year career with Anheuser-Busch. More recently, he was general manager of a local, high-producing independent craft brewery, and managed the first licensed medical retail dispensary in the Midwest's early adopting state of Illinois.
Monarch leadership said that beverages are the consumer product format most capable of broadening usage occasions for the medical cannabis patient and introducing cannabis to the mainstream.
"Drinking is a consumption format people are familiar with, and Society seltzers deliver a better taste and gauge of dosing, among the benefits many cannabis consumers want," Mars said.