Martha Stewart CBD has added Harvest Medley CBD Wellness Gummies to its portfolio and launched limited-edition holiday products.
"I'm grateful for the engaged community we've cultivated in just one year since launching Martha Stewart CBD,” Stewart said. “Perfecting our first-ever flavor extension for the fan-favorite gummies with our customers in mind has been nothing short of an incredible experience. It's a pleasure to bring the benefits of CBD to a wider audience, and our new product offerings are a convenient and delicious way to make wellness an easier choice, every day."
These new products come on the heels of the one-year anniversary of the launch of the Martha Stewart CBD brand. In the past year, Martha Stewart CBD has soared past initial business projections, becoming the fastest-growing CBD brand across all formats and outpacing quarter-over-quarter growth by 20%.
With Stewart at the helm, the brand continues to capture new audiences, given her authority in the lifestyle space. As Martha Stewart CBD heads into its second year, new offerings like these help the brand in its mission to make CBD accessible and non-intimidating.
The debut of these products is part of Stewart’s continued partnership with Canopy Growth Corporation, a world-leading diversified cannabis and cannabinoid-based consumer product company, driven by a passion to improve lives, end prohibition, and strengthen communities by unleashing the full potential of cannabis.
Martha Stewart CBD Wellness Harvest Medley Gummies
Looking to Martha Stewart CBD's customer base for inspiration, the Harvest Medley Gummies feature the most requested flavors. With an ode to the rich, comforting and inviting flavors of fall, the medley consists of the Green Apple flavor and two brand-new flavors, Concord Grape and Pomegranate. Each gummy features 100% hemp-derived CBD isolate. Harvest Medley Gummies will be available in three sizes:
- 30-count offering ($34.99), with orders shipping the week of Nov. 7
- 10-count offering ($12.99), launching at a later date
- 3-count offering ($3.99), launching at a later date
Martha Stewart Mini CBD Peppermint Ribbons + Snowflake Sampler
Martha Stewart will now offer consumers a CBD version of one of her favorite peppermint candies in partnership with Hammond’s Candies, a confectionery company with over 100 years of experience, making it the first product of its kind within her CBD portfolio.
With the debut of the Mini CBD Peppermint Ribbons, consumers can enjoy a daily dose of CBD isolate combined with the refreshing flavor of peppermint, all in a classic and nostalgic ribbon shape. Packaged in holiday-themed 5-oz. Bags ($12.99), the ribbons make a festive grab-and-go wellness gift during the hectic holidays. They’ll be available the week of Nov. 7.
"Hammond's Peppermint Ribbons have been one of my favorite holiday treats since childhood and spark such joyful memories of the season for me," Stewart said. "I'm thrilled to introduce an updated twist to this iconic holiday treat and share the classic comforts of the holidays while hopefully bringing some calm for our customers during this busy time of year."
The 72-count gummy sampler ($64.99) will contain six gourmet flavors, including Blood Orange, Calamondin, Grapefruit, Kumquat, Meyer Lemon, and Persian Lime packaged in a silver snowflake box. The sampler will be available the week of Nov. 7.
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