BevCanna Enterprises Inc. has entered into a white-label agreement with Xebra Brands Ltd.

BevCanna will leverage its experience in production and manufacturing at scale to distribute Xebra Brands’ Vicious Citrus THC Lemonade into the Canadian market. Vicious Citrus was selected as Xebra’s premier beverage through consultation with provincial sales representatives. Initially set to launch in Ontario, British Columbia, and Alberta in spring 2022, the anticipated line will subsequently expand to other provinces.

“We’re thrilled to partner with BevCanna,” said Rodrigo Gallardo, president of Xebra Brands. “Our extensive evaluation of potential co-packing partners in the Canadian space made it very evident that BevCanna is the best positioned and most qualified to consistently execute on Xebra’s beverage strategy. BevCanna also has the ability to scale with us as we introduce more of our innovative brands to Canadian consumers.”

The agreement will leverage BevCanna’s white-label partnership model that allows both cannabis-license holders and non-licensed CPG groups to enter and launch their brands into the Canadian market. The white-label agreement will be subject to minimum order quantities.

“We continue to expand our roster of new white-label customers and innovative CPG brands,” said Melise Panetta, president of BevCanna. “As we continue to ramp up revenue in this division, it’s companies like Xebra Brands, with innovative products and a vision of building long-term value, that are proving an excellent fit for our services.”

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