BevCanna will produce and distribute the full line of Tinley’s ready-to-drink, adult beverage-inspired sparkling Tinleys Classics, Canadian versions of Tinley’s Tonics, currently available in California. The line includes the Moscow Mule-inspired Tinley’s Tonics High Horse, winner of First Place at California’s Emerald Cup. BevCanna will also produce Tinley’s blue agave and lime-inspired Stone Daisy, the juniper berry and lime-inspired Juniper Sky and the blue agave, grapefruit and lime-inspired Mystic Dove.
The beverages will be modified slightly for the Canadian market to reflect Canadian consumer tastes, formulations, packaging and regulatory requirements. As in California, the beverages will be offered in 12-oz. bottles, each containing a micro-dose of THC to provide a light effect comparable to a single adult beverage.
“BevCanna has state of the art equipment that can uniquely accommodate the requirements of our complex formulation methodology and formats,” said Ted Zittell, director of Tinley’s. “We’re excited to bring our products from California back to our home country and are confident these beverages will provide new, unique and compelling cannabis beverage options for Canadian consumers.”
Made with premium botanicals and non-alcoholic flavors often found in national-brand spirits, along with non-cannabis-derived botanical terpenes blended to match the Pineapple Jack strain, the beverages are vegan and gluten-free. They’re also crafted with Vertosa cannabis emulsion technology, combined with Tinley’s unique terpene infusion methodology, which together are designed to accelerate on-set and provide a full-flower, euphoric effect reminiscent of the Pineapple Jacks sativa strain.
Tinley’s is employing BevCanna’s white-label partnership model for its Canadian production and distribution. The model allows non-licensed partners to enter the Canadian cannabis market seamlessly and in a compliant manner. Tinley’s will leverage BevCanna’s experience in producing beverages at scale, as well as its sales license partnership for distribution to provincial buying groups. Tinley’s has committed to annual minimum order quantities as part of this white-label agreement.
Great North Distribution will sell Tinley’s products throughout Canada. Great North is Canada’s first national sales broker for legalized adult-use cannabis. Established by the owners of Southern Glazer’s Wine & Spirits, the world’s preeminent distributor for beverage alcohol, Great North Distributors reaches across every province in Canada, with established relationships and expertise in working with provincially owned and operated retailers and private retailers alike.
“We’re very excited to be selected as the Canadian manufacturing partner for Tinley’s carbonated products,” said Melise Panetta, president of BevCanna. “Their award-winning products have an exceptional following with consumers internationally, and we’re eager to offer them to the Canadian market.”
The agreement with Tinley’s is BevCanna’s fourth co-manufacturing agreement, with a strong pipeline of upcoming agreements to be announced. BevCanna is now in full commercial production, with imminent delivery to provincial distribution boards, including the Ontario Cannabis store, the largest distributor of cannabis products in Canada.
“We’re very pleased to be adding another prominent white-label partner to our growing roster of leading brands,” Panetta said. “Production with our current white-label partners is underway, and we’re confident that we’ll be able to bring Tinley’s to market quickly, while also satisfying the strong demand we’re seeing for additional full-service, white-label beverage manufacturing services.”