Rhythm CBD Seltzers has launched a smaller version of its end-of-day beverage, Rhythm Dream, a Blackberry Lavender-flavored sleep aid.
Consumers now have a choice between the original 12-oz. (355 mL) Rhythm Dream with 15 mg of broad-spectrum hemp extract and 5 mg of melatonin, or the new 8.5-oz. (250 mL) can with 10 mg CBD and 3 mg of melatonin, for quick and easy consumption to wind down the day.
The 8.5-oz. Rhythm Dreams are a limited-edition product for direct-to-consumer sales only, currently available at drinkrhythm.com as a 6-pack for $23.99 or a 12-pack for $44.99.
"Our customers love the restful night's sleep Rhythm Dream provides and requested a smaller format, so we listened and delivered," said Ian Monat, CEO and co-founder of Rhythm.
With emulsion provided by Vertosa, this slimmed down version of Rhythm Dream is the first of Rhythm’s three beverages to be available in a 250mL can. The company has plans to later launch similar versions of the Rhythm Recover soothing seltzer and the Rhythm Awake energizing seltzer for consumers and eventually into the wholesale channel. All of Rhythm’s seltzers are vegan, gluten-free, non-GMO, keto-friendly, low calorie, and sugar free.
Additionally, Rhythm reached its goal of raising $250,000 in a friends and family capital raise, spearheaded by Martín Guerrero, Rhythm’s CFO and co-founder. The investment will be used to scale inventory, launch new products, boost trade marketing and establish partnerships with distributors.
“We're humbled by the confidence that our investors have shown in us and can't wait to use the capital to drive Rhythm's strategic initiatives forward,” Guerrero said.
Rhythm is also pleased to announce a new Board of Advisors consisting of subject-matter experts in marketing, engineering, and finance and strategy. On the marketing team is Gabriel Ramirez from August United, one of AdWeek’s fastest-growing marketing agencies. As vice president of August United, Ramirez has unique experience with publishing, media and advertising, providing him with strategic insights for navigating the constantly evolving digital media landscape. Rounding out the marketing team is Colleen Leddy, marketing agency veteran and consumer brand strategy and engagement expert.
Martin Kockx, a 12-year production and packaging technology engineer, is filling the role of technical and engineering advisor. Kockx was most recently a CAPEX Project Manager for a rapidly-growing CPG company focused on ready-to-drink beverages.
Seasoned investment professional Jeff Monat rounds out the board as the finance and strategy advisor. Jeff Monat has been investing in cannabis since 2013, including Rhythm, and is currently a partner with cannabis-focused private equity firm, Merida Capital Holdings.