Cresco Labs has expanded its portfolio of Good News gummies to include two new need states and one limited-edition variety.
The company continues to diversify its wholesale brand portfolio to meet the needs and preferences of all types of cannabis consumers and markets. Under its social occasion-based Good News brand, Cresco is launching Counting Sheep, Day Off and Pride in gummies and vape pens in California, Illinois and Michigan.
Counting Sheep represents Cresco’s first product made with cannabinol (CBN). Day Off is a product featuring CBD, and Pride, a Sativa-forward product, is available for a limited time during June Pride month in select markets.
“Building on the successful launch of Good News, we’re continuing to differentiate the brand both in our wholesale portfolio and markets through exciting new edible and vape products that demonstrate cannabis’s many benefits and role in being a part of various social occasions,” said Greg Butler, chief commercial officer at Cresco Labs. “Our strategy is to find the right product and brand mix to appeal to the right consumer segment and market needs, as well as launch innovations at opportune times in our markets. There’s so much opportunity for Good News, and we’re thrilled to bring easy to use, simple to understand and approachable products to our consumers in California, Illinois and Michigan.”
The edibles category continues to demonstrate growth across all markets. Per BDSA data, edibles saw a 31 percent increase in sales year-over-year. Gummies showed notable strength, growing 5 percent quarter-over-quarter, resulting in a new high of $252 million in total gummy retail sales in the first quarter of 2021.
Counting Sheep features Black Cherry-flavored gummies with a CBN and THC Indica effect to help achieve better night’s sleep. Each pouch features 10 gummies, with 5 mg CBN and 10 mg THC per gummy.
A 1:1 Hybrid THC effect formulated with CBD, Day Off includes Peach-flavored gummies for those who want cannabis to help them relax and recharge. Each pouch features 10 gummies, with 10 mg CBD and 10 mg THC per gummy.
A limited-time Sativa THC effect-forward offering while supplies last in California and Illinois, Pride represents Cresco’s first assorted pack of sour, fruit-flavored gummies. Throughout Pride month, Good News will be partnering with LGBTQIA+ community organizations in its markets. Flavors include Sour Blue Raspberry, Sour Orange, Sour Watermelon, Sour Sparkling White Grape and Sour Black Cherry flavors. Each pouch includes 10 gummies, with 10 mg Sativa THC per gummy.
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