Papa & Barkley has named Evelyn Wang as its new chief executive officer and Zeeshan Hyder as chief financial officer.
Adam Grossman, Papa & Barkley's founder and CEO, will become executive chairman of the Board of Directors, focusing on strategy, geographic expansion and investor relations.
"It has been a tremendous honor to serve as the CEO of Papa & Barkley since founding the company,” Grossman said. “I am incredibly proud of everything our team has accomplished together in just five years. We have earned our position as the top wellness brand in cannabis - our products truly change people's lives. The Board and I are confident that Evelyn is the right leader to build on our momentum and brand, adding depth to our stellar executive team. Zeeshan is a tremendous addition as well, bringing strong financial management experience and an extensive knowledge of the cannabis M&A landscape. This is an exciting time for Papa & Barkley."
Wang comes to Papa & Barkley with more than 15 years of senior management experience leading premier beauty brands at L'Oreal and The Estee Lauder Companies. Most-recently, she served as chief marketing officer for Milani Cosmetics, a leading international color cosmetics brand.
Wang’s expertise in building brands and running profitable business units, as well as her leadership of high functioning teams and command of operational levers, position her well to guide Papa & Barkley's next stage of growth. Wang has a deep personal commitment to plant-based medicine, wellness and sustainability, core values of Papa & Barkley.
Guy Rocourt, co-founder and chief product officer, was promoted to president in September and will continue in this role in addition to serving as the company's chief product officer. Rocourt focuses on product development and innovation.