High Life Farms is introducing a limited-edition release of its award-winning Royal Chocolate Bar in time for Valentine’s Day: the Royal Chocolate Bar Red Velvet.

"With a record number of people turning to both comfort foods and cannabis during the ongoing pandemic, we've seen unprecedented consumer demand for our infused Royal Chocolate Bar," said High Life Farms Co-founder Ben Celani. "With Valentine's Day around the corner, we created something special for the holiday that would bring consumers a little piece of comfort they can share with their loved ones during these trying times."

High Life's Royal Chocolate Bar Red Velvet marries decadent milk chocolate, rich red velvet and 100 mg THC in 20 5-mg pieces. Starting on Jan. 19, Michigan cannabis consumers can purchase High Life’s new variety at dispensaries across the state.

"Chocolate has been known to increase feel-good chemicals and endorphins and when combined with the medicinal benefits of cannabis, our new Royal Chocolate Bar Red Velvet is a definite upgrade from the traditional box of chocolates," said High Life Farms Co-founder Vinnie Celani. "We're confident our customers are going to fall in love with the Royal Chocolate Bar Red Velvet, and as we head into 2021, we look forward to rolling out a host of new cannabis products that won't disappoint."

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