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While 2020 posed more than its fair share of challenges, the cannabis industry has fared reasonably well. Most U.S. states designated cannabis as an essential business during the COVID-19 pandemic, and sales have continued to gain ground as increasingly diverse cannabis consumer demographics evolve and mature. During 2021, we expect to see the cannabis industry continue its exponential expansion as multiple intertwined trends continue to take hold, as detailed in this analysis by Jessica Lukas, senior vice president of commercial development, BDSA, Boulder, CO.
—Douglas J. Peckenpaugh, Group Editorial Director, Cannabis Products