Coffee Holding Co., Inc., an integrated wholesale coffee roaster and dealer in the United States, has entered into binding agreements to become a 49 percent owner in The Jordre Well, LLC , a cannabidiol (CBD) beverage company.
Under the terms of the agreements, The Jordre Well will assist Coffee Holding Co. in the development and commercialization of CBD-infused line extensions for the existing coffee brands within the company’s portfolio, as well as launch new brands that are intended to serve consumer demand for non-coffee CBD-infused beverages and products.
To expedite time to market, The Jordre Well intends to leverage Coffee Holding’s scalable network of manufacturing and distribution centers throughout the country, among other immediate benefits and synergies.
“Following the 2018 Farm Bill which legalized hemp, on January 29, 2019, the company announced that it was beginning to explore the potential for CBD coffee in the near future,” said Coffee Holding Co. CEO Andrew Gordon. “After numerous discussions and much consideration, the company is happy to have finally found the right commercialization and brand development partner to bring CBD infused line extensions and beverage brands to fruition.”
The company’s flagship dark roast latin espresso brand, Café Caribe, as well as its gourmet coffee brand, Harmony Bay, will be the first two Coffee Holding Co., Inc. brands to offer CBD-infused line extensions, which will be made available to consumers as soon as possible online in single-serve cups and more. Further, as the company expects the regulatory landscape for CBD to evolve, it intends to expand its CBD-infused coffee offerings, and other CBD-related products, through the multiple selling channels currently available to Coffee Holding and The Jordre Well.
“As Coffee Holding approaches its 50th anniversary, we believe we are in a strong position to bring nationwide leadership to the highly fragmented CBD-infused beverage market and intend to launch high quality and consistent CBD-infused products for consumers,” Gordon said.
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