Rocky Mountain High Brands, Inc. has appointed J. Saldi as vice president of sales and marketing and president of Eagle Spirit Land and Water Company. 

In these new roles, Saldi will be responsible for sales and promotion of all company products.

“I was attracted to Rocky Mountain High Brands initially because I’m a big admirer of Eagle Spirit Spring Water,” Saldi said. “There is such a great story behind this sacred natural spring. Besides its Native American heritage, the water is unique in its hydration and taste. Rocky Mountain High Brands has also created a great line of CBD products under its HEMPd brand. I am committed to bringing awareness to HEMPd through increased sales and distribution of these disruptive products.”

Saldi is a former tight end for the Dallas Cowboys and Chicago Bears. He was a member of the 1977 Dallas Cowboys team that won Super Bowl XII. On December 30, 1979, Saldi caught the final touchdown pass thrown by Roger Staubach, who was inducted into the Pro Football Hall of Fame in 1985.

During his time with the Dallas Cowboys, Saldi was the coach and general manager of the Dallas Hoopsters, the Cowboys players’ offseason basketball team. They traveled around the country playing charity games for military veterans, police and public service organizations raising over $1 million. He later teamed with veteran sportscaster Bill Mercer to provide color commentary on syndicated broadcasts of World Class Championship Wrestling in the summer of 1982.

After his NFL playing days, Saldi served as regional vice president of sales and marketing for MCI, Inc. (Meeting, Conventions, and Incentives). He has worked as a consultant with a variety of companies since leaving MCI, creating a significant network of associates and colleagues.

Recently, he co-wrote “Concusstitution, Welcome to Football” with Tim Imholt. An examination of concussions in the game of football and potential solutions to make the game safer for players, this book gives a history of the sport and its evolution onto television. In it, they discuss how brain injuries happen and when they are most likely to occur.

“Saldi is a proven sales professional with unparalleled connections that will help him quickly build a proven sales record for the Rocky Mountain High and Eagle Spirit Spring Water product portfolios,” said David Seeberger, president and chief executive officer of Rocky Mountain High Brands, Inc.

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