Good Hemp, Inc. has hired Rise' Meguiar, former president of sales at Innovation Ventures doing business as Living Essentials/5-Hour ENERGY, as VP of sales and innovation.
Megiuar will spearhead efforts to expand Good Hemp’s product lines into existing markets and identify new product lines and distribution points.
"Having someone of Rise's caliber join the ranks of a new consumer brand like Good Hemp is something that doesn't happen too often,” said Good Hemp CEO Bill Alessi. “Rise' has 19 years of hands-on leadership experience with one of the world's most recognized grab-and-go consumer brands. She held a leading executive role in that brand from its inception, and we believe her expertise is a big reason why 5-Hour went from a startup to a multibillion-dollar enterprise. We are extremely happy to have Rise' on our team and look forward to having her hit the ground running."
"I am so excited to be joining Good Hemp, Inc. and look forward to being part of building another exciting, innovative CPG brand,” Meguiar said. “I appreciate the confidence Bill and his team have put in my abilities to help them do this for their company. I was looking for the right brand and fit where I could use my past experience to launch another very exciting product that I believe in, and I know I have found it with the team at Good Hemp.”
Meguiar served as president of sales for Living Essentials from 2000 to 2019. She has an extensive background in consumer product sales management in all classes of trade. Meguiar managed sales of all Living Essentials products to all classes of trade to maximize advantages in volume, market share and profit. Responsibilities included introduction of all new and existing Living Essential products in drug, mass, grocery, c-stores and special market classes of trade.
Meguiar’s previous experience includes serving as national account manager for specialty brands, a division of Burns Philp, and regional manager for Farley Candy Company.