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Today’s cannabis industry is increasingly appealing to a wider range of consumer demographics seeking to enhance their lives through plant-based benefits. While medical cannabis consumers are authorized by their states to use infused foods and beverages to alleviate health concerns, others are turning to recreational cannabis-infused products for relief from pain, anxiety, and other issues on a less-formal basis.
Some consumers are using cannabis-infused products as part of lifestyle centered on balance and wellness. Though they require extra manufacturing considerations, infused beverages, particularly those made with fruit juices, botanicals, and other ingredients with “healthy” benefits, can easily fit into such a lifestyle.