Hempyre Holdings Ltd. has launched a global distribution platform of branded hemp-formulated consumer packaged goods focused on beauty, beverage and wellness.

Headquartered in London, Hempyre has agreed to acquire CMLM Holdings, Inc., dba QIND, a U.S.-based provider of hemp-formulated wellness and beauty products featuring CBD and CBG. Hempyre has also agreed to acquire select beverage and topical brands in the United Kingdom and China and has actively been hiring local executive talent.

Hempyre’s management team is led by CEO Shannon Soqui and Jason Roth, chief strategy officer. Soqui was formerly the CEO of QIND, and Roth was the co-founder, chairman, and CEO of Mile High Labs until October 2019.

Soqui has 25 years of experience advising and financing emerging growth companies in disruptive markets, including retail and consumer packaged goods. He has worked exclusively in the cannabis and hemp industry since 2014, after a successful 25-year career in Silicon Valley as an investment banker with firms such as Credit Suisse and UBS, as a securities lawyer with Brobeck, Phleger & Harrison, and as a CPA with KPMG.

“As hemp becomes legal in more countries, we see a tremendous opportunity for a branded consumer packaged goods platform focused on beauty, beverages, and wellness in selected markets,” Soqui said. “With a focus on high quality products that are legally compliant, tested and safe, and developing a broad global distribution platform, both wholesale and online, we believe that we will be well positioned to develop brand recognition globally.”

Roth has 25 years of experience owning consumer packaged goods and medical device companies that have operated internationally and is respected for his strategic leadership and disciplined approach to driving revenue.

“The European beverage market has very attractive business and financial dynamics given the recent legalization of hemp-infused beverages in the United Kingdom and other parts of Europe,” Roth said. “Asia is also a very attractive market for us. Our partnerships with major distribution partners and key opinion leaders will enable us to reach hundreds of millions of consumers very effectively.”

Hempyre’s core strategy is to focus on product branding and distribution in Europe, China, the U.S., and the Asia-Pacific region, while outsourcing most aspects of raw material production and finished goods manufacturing. Hempyre currently owns 11 brands producing more than 200 SKUs across the beauty, beverage, and wellness segments.

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