Jesse Burns, marketing director for Denver-based Sweet Grass Kitchen, is set to cover strategies for success in the cannabis edibles industry at the inaugural Cannabis Products Exchange event.

Burns will offer expert perspectives based on his tenure with Sweet Grass Kitchen, Colorado’s leading cannabis bakery offering a variety of cookies, fruit snacks, pies, and other products. He will shed light on the bakery’s process of developing its own cannabutter, ingredient sourcing dynamics, the product development process, working with dispensaries to expand retail presence and more. 

Burns will also discuss the state of the cannabis edibles industry, what the future holds and offer lessons he’s learned from building one of the top brands in this competitive space.

Burns has directed brand strategy, product expansion and market intelligence at Sweet Grass Kitchen since 2015. He is an expert in brand story, business ethos and using a human-centered approach to make real marketing connections. 

Burns has been recognized for brand work and product innovation in many media outlets, including Marijuana Business Magazine, DOPE, Sensi, High Times, mg Magazine, Women’s Health and by the Clio Awards. He is a mentor for the Canopy Boulder business accelerator and holds an MBA from the University of Colorado in Boulder.

CPX20: Cannabis Products Exchange, set for July 30-31 in Denver, is a unique new event spotlighting the latest in the development and production of legal cannabis edibles and beverages. This interactive two-day conference is designed to inform and inspire the ideation, innovation, research and development, manufacturing, packaging, distribution, and consumer safety of legal cannabis edibles and beverages.

Backed by Cannabis Products Magazine, along with Prepared Foods, Food Engineering and Food Safety Strategies, CPX20 will lay the groundwork for merging the federally regulated food and beverage industry with the fragmented legal cannabis edibles and beverages industry.

For complete details and to register, visit cpx20.com.

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