Furthering its dedication to expand the range of products in which hemp grain can be used as ingredients, Louisville Ky.-based Victory Hemp Foods recently announced it has entered into a strategic partnership with Austin,Texas-based Applied Foods Sciences (AFS), a leader in innovation for functional, organic ingredients in the natural products industry.
Victory Hemp’s strategic partnership with AFS will elevate sales and marketing for its food and beverage ingredients, including its two proprietary ingredients, V-70TM Hemp Heart Protein and V-ONETM Hemp Heart Oil, which will launch at the Institute of Food Technologists (IFT) Conference in July 2020. These two new ingredients deliver the nutritional excellence found in hemp while providing neutral flavor and color and unique formulation characteristics that solve challenges for formulators across a broad range of product applications. AFS will provide marketing and sales presence as well as technical support, including formulation expertise and customer service.
“AFS has a well-earned reputation as a leader in the food ingredient space for the development of functional ingredients and working closely with their supply chains to scale them sustainably for all stakeholders,” said Chad Rosen, Victory Hemp founder and CEO. “This partnership will allow Victory Hemp to apply all of our focus and resources on developing processing infrastructure and building a healthy supply chain as we work together to bring hemp back to the front row in American agriculture.”
Loretta Zapp, CEO of Applied Food Sciences, explained the strategy behind this partnership.
"As hemp continues to earn a more significant role in U.S. agriculture, and the demand for plant-based proteins continues to rise, we recognize the opportunity to develop new ingredients that can fully utilize the industrial hemp plant to deliver novel high protein ingredients," she says. "We are excited to partner with Victory Hemp Foods. We believe in their leadership, vision, and expertise in processing hemp seed and admire their deep commitment to this agricultural endeavor. We are excited about the team’s proven ability to design ingredients from the hemp heart that have compelling taste and notable formulation advantages. AFS is looking forward to bringing V-70TM Hemp Heart Protein and V-ONETM Hemp Heart Oil to market."
AFS recently opened its Innovation Center at the University of Iowa's Bio-Ventures Research Park. There, AFS develops novel, natural and organic ingredients that are Non-GMO and GRAS (Generally Recognized As Safe – an FDA requirement for U.S. food and beverages). One of the primary goals at the new Innovation Center is to help foster the growth of plant-based science and develop solutions for plant-based foods.