Cannabinoids like cannabidiol (CBD) and tetrahydrocannabinol (THC), as well as terpenes, hold much promise for medical and health-focused applications, and recreational products that serve as alternatives to alcohol. The characteristic flavor notes found in compounds derived from cannabis can bring signature notes to foods and beverages.
However, the distinctive flavor and aroma of cannabis and hemp flower isn’t always desired. When seeking to reach the majority of mainstream consumers, product developers often prefer a blank canvas as a starting point for crafting on-trend flavor strategies for their cannabis-infused foods and beverages.