Plus Products Inc., a cannabis and hemp-branded products company in California, has launched its new PLUS CBDRelief brand into the California adult use market.
The PLUS CBDRelief brand represents a significant extension beyond PLUS’s core brand, which was the largest cannabis-infused gummies brand in California in 2019 and had the best-selling cannabis product in the state across all categories over the same period, according to data BDS Analytics’ GreenEdge Platform.
“We have seen compelling success with our core brand and are excited to take the next step toward becoming a true portfolio of brands with the launch of PLUS CBDRelief,” said Jake Heimark, co-founder and CEO. “Last year, we partnered with market structure research firm HJR Associates and found that when consumers used cannabis, over one-third of the time it was to address pain, stress or anxiety. This represents a massive market that appears, thus far, to have been underserved. We believe there are almost no edibles products in California designed to meet the needs of these consumers, and we’re excited to introduce products formulated specifically for that purpose.”
The two new gummy products include a PLUS CBDRelief 9:1 Tropical Mango with 9mg of CBD and 1mg of THC per serving, and a PLUS CBDRelief 18:1 Tart Cherry with 18 mg of CBD and 1 mg of THC per serving.
Specifically formulated to provide full-body relief and promote a calm state of mind, the proprietary blends mix high quality CBD and THC.
“Research suggests that people are looking to cannabis as a holistic tool for relief,” said Ari Mackler, PLUS’s chief scientific officer. “It’s exciting to leverage rigorous science to formulate great products that enable people to help themselves. Research on cannabis is progressing quickly and we are driving our portfolio of products with innovative science and technologies that will support our customers’ health and wellness goals.”
PLUS CBDRelief products are expected to be sold in licensed retailers across California.