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Packaged Facts examines brand development in the $14 billion market.
While CBD-infused foods and beverages remain largely the domain of small, independent marketers, cannabis multi-state operators (MSOs) serving both legal-use and medical-use states are charging ahead with increasingly sophisticated retail and product branding strategies that position them for growth.
Future growth indeed seems inevitable considering that 2019 retail sales of cannabis products reached an estimated $14.4 billion and were up 24 percent from 2018 levels, according to market research firm Packaged Facts' January 2020 reportCannabis and CBD: US Retail Market Trends and Opportunities.