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The potential for managing health and wellness with cannabis could increase its appeal among U.S. adults as legalization continues, suggests new research from Mintel.
Interest in cannabis and cannabidiol (CBD) is linked to the products’ perceived health benefits, with U.S. adults reporting relaxation (67 percent), stress relief (60 percent) and improved sleep (50 percent) as their leading reasons for use in any format. Three-fifths (61 percent) of cannabis users, in states where recreational cannabis is legal, report at least some focus on health as a driver for use.