Innovations with cannabidiol (CBD) in various forms across a wide array of consumer products will be placed squarely in the spotlight at PLMA’s 2019 Private Label Trade Show, set for Nov. 17-19 in Chicago.

CBD is one of the hottest trends to hit the world of consumer packaged goods, expected to account for $16 billion in sales by 2025. It is rapidly making its way into the mainstream across hundreds of nonfood offerings in health and wellness categories, personal care, hair and skin care, beauty, therapeutic and fitness products, pet care and more. 

Products that promote their CBD credentials in terms of content levels, unique and broad spectrum CBD formulations, and related hemp-derived components range from tinctures, oils, gels, balms and lotions to hemp milk, hemp capsules, hemp seeds and even hemp pillows, soaps and ice cream. 

“There is currently intense interest and curiosity on the part of American consumers with regard to the uses and benefits of CBD, coupled with a growing awareness of the availability of these products,” PLMA president Brian Sharoff said. “Visitors to the show will have the opportunity to see first-hand what all the buzz is about.” 

Already the nation’s largest drug chains —Walgreens, CVS and RiteAid — as well as Kroger and others, are selling a variety of CBD and hemp items, and many more leading retailers have committed to exploring these products as use of CBD and hemp-derived ingredients are expected to expand. 

The attraction of certain growth today and prospects for even greater expansion in future are driving retailers to search out new and innovative suppliers to help bring these products to their store brands assortments. 

The 2019 PLMA show will have much to offer those retail buyers. More than a dozen CBD suppliers from across the U.S. and Canada have signed up for the show, which will spotlight them in a dedicated section on the show floor. They include recognized industry leaders like Mile High Labs, Contract Pharmacal, Shikai, Blue Sky Hemp Ventures, Elixinol, and others. Among these are companies that have been NSF and BRC certified, as well as companies with pharmaceutical grade manufacturing facilities, offering advantages for an industry that has to date been lightly regulated. 

Additional exhibitors are expected to join before the show’s opening at Chicago’s Rosemont Convention Center.  

CBD will also be the topic of a seminar to be presented on Sunday, Nov. 17. Virginia Lee, CBD research manager with Brightfield Group, a leading source of market intelligence for the CBD and cannabis industries, will speak about CBD’s proliferation in nonfoods, formulations beginning to appear in pet products and supplements, and CBD and hemp-derivatives which are expected to follow soon in food products. 

Overall, PLMA’s 2019 trade show will present more than 2,500 exhibit booths from the best store brands manufacturers of every size and description, while more than 5,000 visitors to the PLMA will include buyers and executives from U.S. supermarkets, mass merchandisers, drug chains, discount, club, convenience and dollar stores, in addition to online and specialty retailers, foodservice distributors and wholesalers.

For information on attending or exhibiting at PLMA's Private Label Trade Show, contact PLMA at (212) 972-3131, email, or visit

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