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THE FUTURE OF CANNABIS IN FOOD & BEVERAGE PRODUCTS
Alcohol, Cannabis and the Changing US Consumer
Identifying opportunities, concerns to consumption behavior
With 29 states and Washington D.C. adopting recreational or medical cannabis programs and more potentially joining in as legislative sessions continue, many beverage alcohol companies are left wondering how increased accessibility to cannabis will reshape alcohol sales across the United States.
Constellation Brands Inc., seller of the Corona beer brand, recently invested approximately $4 billion in Canopy Growth Corp., a Canadian company operating the cannabis space.